There is absolutely no question that Disney and Sony are both heavily engaged in viral marketing on Reddit. You can always tell when a new PS5 exclusive is about to drop because subs which almost never hit /r/all end up getting tangentially related gaming memes on the front page with 4000 comme ts talking about how excited everyone is for the new PlayStation game. Same with Marvel movies for a while there. Reddit even had engineers writing code for the Thanos snap thing.
Reddit has very clearly been trying to monetize guerilla marketing for a while, and I think a big part of the API issue is precisely that everyone realized that it’s super easy to just cut reddit out of the equation entirely with bots.
There is absolutely no question that Disney and Sony are both heavily engaged in viral marketing on Reddit. You can always tell when a new PS5 exclusive is about to drop because subs which almost never hit /r/all end up getting tangentially related gaming memes on the front page with 4000 comme ts talking about how excited everyone is for the new PlayStation game. Same with Marvel movies for a while there. Reddit even had engineers writing code for the Thanos snap thing.
Reddit has very clearly been trying to monetize guerilla marketing for a while, and I think a big part of the API issue is precisely that everyone realized that it’s super easy to just cut reddit out of the equation entirely with bots.