It was supposed to be a good-news story out of the damaged Amazon rainforest: a project that replanted hundreds of thousands of trees in an illegally deforested nature reserve in Brazil.
it is obvious that marketing and advertising to maintain the status quo of legacy companies is still a better roi.
Yes, sadly.
This is a regulatory issue not a market failure.
I think it’s both. Emitting is practically free, and removal means costs, not profit. The economic incentives are to emit, not to remove. The external costs of emissions are not covered. This is a distorted market and a market failure. And this market failure can be fixed by regulations, for example carbon pricing, or subsidizing effective carbon removal. Both are still under threat from marketing and advertising, or lobbying.
Yes, sadly.
I think it’s both. Emitting is practically free, and removal means costs, not profit. The economic incentives are to emit, not to remove. The external costs of emissions are not covered. This is a distorted market and a market failure. And this market failure can be fixed by regulations, for example carbon pricing, or subsidizing effective carbon removal. Both are still under threat from marketing and advertising, or lobbying.