Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.

The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.

Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”

Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.

  • Masterchief117@lemmy.world
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    1 year ago

    You must not have had a lot of beers if those are the worst beers you can imagine. It’s a low abv light lager, there’s a time and place. Like floating or tailgating. It certainly doesn’t taste foul, just doesn’t taste like much.

    • thisbenzingring@lemmy.sdf.org
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      1 year ago

      The worst beer is called Name Tag from Trader Joe’s. I couldn’t even finish one as a joke. I thought it might have gone bad so I opened another and it was the same. I ended up tossing the whole 6 pack. Some beer is crap and I’m just not that desperate.

    • SheeEttin@lemmy.world
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      1 year ago

      Del’s black cherry shandy. I bought them because I love the lemon, but they were out of lemon. The black cherry tastes like cough syrup.

      I still drank them, no point in wasting them. But I’m never buying them again.

    • broface@lemm.ee
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      1 year ago

      Good point. I’m not a fan of BL, but I will choose it over almost any craft beer I’ve had.

      That shit is just bonkers. No wonder it doesn’t sell volume.