Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.
The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.
Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”
Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.
I will say that the trans community where I am definitely are beer drinkers but overwhelmingly the vibe is locally produced stuff. I know at least two trans folk who run breweries. Maybe folk who conquer the lows of discontentment with one’s body and place in society to finally live as their most authentic self despite the cultural blowback are gunna be a little more aspirational in their self care than Bud Lite?
Just sayin…