From a product side, I think most meta users who are looking for microblogging are happy enough with Twitter. So I think it will be tough to get a lot of initial buy-in.

In regards to the embrace, extend, extinguish concerns: I can’t, off the top of my head, think of any feature adds that would outweigh fediverse peoples distaste for ads or corporate social media. I mean, are flashy ai filters enough to split the user base of a reddit-alike or twitter clones? Is anyone clamoring for vr group-chats to improve their link-sharing threaded convos.

I’m not saying there’s nothing to worry about, but I think the feature-poor nature of these types of services (that really aren’t significantly different than old bbses) insulates at least those corners of the fediverse to some extent.

Plus, feature-creep is something people usually hate, or are uninterested in with big social media before this all started to pop off? Remember Foursquare check-ins, deals, credits, crypto, live audio…