This is just one action in a coming conflict. It will be interesting to see how this shakes out. Does the record industry win and digital likenesses become outlawed, even taboo? Or does voice, appearance etc just become another sets of rights that musicians will have to negotiate during a record deal?
Music is an imitative communication medium in all human cultures throughout history. The commodification, copyright and control of its distribution was eventually doomed to fail.
“Hello EMI! Good bye A & M (fart)” - the Sex Pistols, Never Mind The Bollocks