Comparison left vs right for a craftsman who doesnt know which one he should buy:
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l/r same bed size
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r lower bed for way easier loading/unloading
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r less likely to crash
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r less fuel consumption and costs
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r less expensive to repair
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r easy to park
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r easy to get around in narrow places like crowded construction sites or towns
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r not participating in road arms race
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l You get taken serious by your fellow carbrained americans because ““trucks”” are normalized and small handy cars are ridiculed.
So unless you are a fragile piece of human, choose the right one.
I lived in (and now commute through) a neighborhood of older houses, and higher incomes, so I see a lot of contractor vehicles. It seems like it breaks down as landscapers and lawn services use the pickup trucks; trades companies (plumbers, electricians, HVAC, carpenters, painters, etc.) use vans or box trucks; and the independent guys tend to use Dodge Caravans. Nearby, the university uses fleets of kei trucks (the low-speed versions because “freedom”), Ford Model E vans, and Caravans. I think the landscaping crew has pickups.
There are an increasing number of company pickup trucks, but most of them appear to be pavement princesses, used only for their usual function: transporting egos, not equipment.
Landscaping crews tend to pull trailers though. I imagine that’s why.
It’s also residential. On big commercial and industrial construction sites it’s almost all big but fully functional trucks for exactly the reason you mention; they have to be able to haul trailers and heavy equipment --like generators, water buffalos, sand-blasters and the like-- over unpaved rubble or dirt.
But those are almost all company vehicles in any case.