My personal take is that content creators and celebrities in general should never be judged as “people” in the sense that you might deem a teacher or a neighborhood kid as a “good” or “bad” influence. Rather, you should treat them as “media personalities”. Content creators are characters. They’re personas meant to drive engagement and clicks. Some achieve this by engaging in risky behavior or drama. Some just do wacky challenges. The motivation is the same in that the persona presented on the screen is a combo of the creator and the engagement from their community meant to drive up click rates and brand-building.

Mr Beast has kind of a “wacky semi-wholesome” image. Odd challenges and charities that hand out cash to random people for views. That’s a cynical take, but at the end of the day he’s a content creator, that’s it. If handing out free surgeries to correct childhood blindness didn’t drive engagement, he wouldn’t do it. If anything, the fact that his community is interested in seeing that project reflects more on them as people than on him.

So in my opinion the better questions for assessing his influence on your children are things like “why does his content appeal to you?” “What about his character do you find likable?” “What aspects would you want to emulate in your own life if you could?”

Again, just my personal view.

kinda cringy, but seems like a nice guy.

sure, he does his philanthropy “for views” but that’s what allows him to continue doing it.

not a fan of his, but he’s alright.

Ask yourself this: Does he offer the same “generosity” off camera ?

If not, then he’s an actor who’s only doing what he does to continue his acting career.

If your kids watch him because he’s entertaining, then I wouldnt worry too much.

But if they are trying to emulate him (I.e. trying to garner internet clout by doing “good deeds”, but only on camera), then that would worry me as a parent.

I would ask a different question - is Mr. Beast a good role model for the kids or not? Whether he’s a “good person” or not is largely irrelevant, the fact is he is doing good.

Personally I’m a big fan of his philathropy, but I don’t think he makes for a good role model. He’s found a way to influence and doing good for the world, but I don’t think it’s easily replicable nor should kids try to emulate him - because to be Mr. Beast, you need to be in the influencer / clout-chasing game, which can have roads that lead to success but at the end of the day, it’s an endless game of trying to get eyeballs and capture attention.

I would encourage the kids to forge their own path and not necessarily emulate Beast, but try to make the types of impact he makes in the world.

Mr Beast is fine. His content is fine for kids to watch, that is his demo. He demonstrates that doing good things with the money you have is the best thing to do. Mr Beast gets a lot of flack for his videos but as far as online entertainers go, he’s a good one. Are his videos entertaining to me? No. Are they entertaining to millions of others? Yes. Is he a negative influence on children? No. The only real PUBLIC criticism for Mr Beast is he supports LGBTQ people and his video “exploit” medical problems of people.

Edit since it seems people think me mentioning he supports LGBTQ. Criticism for his support for Chris exists in the world. OP didn’t mention their politics, I mentioned the two things Mr Beast has received criticism for in the public space.