I’ve spent years now trying not to consume products from companies I consider immoral. There are a lot of them and, realistically, you won’t make a big dent or bring the company down. The average person is, by definition, average, so a boycott based on people doing the good thing at the expense of some personal discomfort will always fail.
But that doesn’t mean it’s pointless. Companies like Amazon are almost impossible to compete with because of their size. The most important impact you can have as a consumer is not that the lack of your personal revenue is going to keep the likes of Jeff Bezos up at night. It’s that you’re providing revenue and a user base to alternative businesses that are struggling to exist in a world where most people just use Amazon.
You can make a real difference this way! Focus on growing competitors rather than hoping the bad company will go away because of your abstention. Kind of like using Lemmy instead of Reddit.
I sometimes wonder now if the plan is to stop having allies, and instead just make an American version of Wagner. Privatised American military fights for the highest bidder, buys lots of material from the American MIC, makes the world a worse place but makes a lot of money of it. I doubt it would be more profitable than a permanent inflow of 2% of the yearly GDP from several of the richest countries in the world, but I wouldn’t put it past them to think that it would be.