Summary
Tesla’s European market share is declining sharply, with EU registrations dropping 40.9% in November 2024 compared to last year, and year-to-date registrations down 15.2%.
Including the UK and EFTA, Tesla’s registrations fell 13.7% this year.
The drop stems from reduced government EV incentives and growing dissatisfaction with CEO Elon Musk.
Despite Tesla’s decline, overall EV registrations in Europe have remained stable as competing automakers gain ground. Tesla remains the largest EV producer in Europe but faces growing pressure from rivals capitalizing on its waning dominance.
I had never seen the Born before. To me it looks just about as bland as anything. What makes it interesting to you?
It’s a more sporty hatchback, not one of those bulky SUV cars. A heck of a lot prettier than Polestar and KIA. The new KIA 3 is outright ugly IMO.