- cross-posted to:
- apple_enthusiast@lemmy.world
- cross-posted to:
- apple_enthusiast@lemmy.world
"The design drew inspiration from the concept of “a piece of cloth”
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How are we getting so dumb? Worst of all, notoriously dumb. A bit of “under the surface stupidity” is tolerable, however, we’re well beyond the rubicon of stupid.
The boomers were on to something when they called us “darn idiots”.
Inspired by the concept of “a piece of cloth,"
Looks at URL.
Born from the idea of creating an additional pocket, its understated design fully encloses iPhone, expanding to fit more of a user’s everyday items.
“The design of iPhone Pocket speaks to the bond between iPhone and its user, while keeping in mind that an Apple product is designed to be universal in aesthetic and versatile in use,” shared Yoshiyuki Miyamae, design director of MIYAKE DESIGN STUDIO
Looks at URL.
When stretched, the open textile subtly reveals its contents and allows users to peek at their iPhone display…
This can’t be real. Checks URL again.
Phone Pocket features a singular 3D-knitted construction that is the result of research and development carried out at ISSEY MIYAKE. The design drew inspiration from the concept of “a piece of cloth” and…
iPhone Pocket in the short strap design retails at $149.95 (U.S.), and the long strap design at $229.95 (U.S.).
…What the fuck? This has to be hack or something. There’s no way a human being wrote that article, and didn’t know what they were doing.
it’s so stupid I’m still not convinced it’s real.
I know a lot of normies have iPhones because it’s a phone and they see it as a good phone. Fair enough (shitty monopolistic behaviour and Americans’ - yes, this is not a thing in my country - weird ostracisation of green text bubbles notwithstanding)
But Apple is also the brand that made phones a “status symbol”.
I can very easily believe this.
There will be an upsetting number of people that buy this glorified, and much less useful, shoulder bag.
yeah I understand your point.
it was the year 2005, and I was rocking the tmobile MDA with a data plan. I showed folks around me the touch screen and browser and they were like NNNEERRRRD.2 years later they were flicking little paper wads into a little garbage can on their iPhone 3 and raising their pinky in the air as if they were the technical elite.
Soo yeah
Real homies remember that game they had on the palm pilot to learn the handwriting shorthand haha
Seems I’m a bit younger than you, but for some reason this is in my core memories folder.
I did the same, but also double checked the date to make sure this wasn’t some weird April fools that got missed
“This can’t be real. Checks URL again.”
Dude! I was doing the same thing. I kept thinking, “Is this some new form of prank that hides the url somehow?”
I can’t stop laughing at this comment. I think that’s what we all did!
And with all that piffle, they never actually tell what it’s made from. I assume some kind of acrylic? In which case it will snag and pill like crazy and look complete crap within a month.
I should start knitting these for Christmas gifts.
This was my EXACT experience. How was this not satire?
For that price, buy a sewing machine and make something better, like clothes with pockets.
It’ll just make idiots even more identifiable
The iScrote?
haha. that was my exact thought as well: looks like a nice banana hammock
It’s pathetic that they
couldn’trefused to offer more than a handful of colors for their “piece of cloth”. And “3D-knitted construction”? Fuck off.Also, that thing looks like a pickpocket’s wet dream.
Some people might find this shocking…. But a lot of knitting is already 3D. It’s not a very novel concept.
eeWHAAAAaaaaa???!
First off, yes, this is a pretentious sock bag for rich people… or “aspirational” or design-focussed people, let’s say.
But it makes perfect sense.
- Apple does collabs on accessories all the time, from Hermes to Belkin and Logitech. They’ll sell them in their stores if they’ve have input, generally.
- If anyone needs some background on [Issey Miyake](https://mds.isseymiyake.com/im/en/), this is a good read. People are mentioning the “A piece of cloth” line, but this goes back to the founding principle of that design company, there’s even a series of industrial weaving machines started in the 90s named A-POC (yes), one of which lives in MoMA.
- Designers at both companies probably adore each other’s work, they’re all pretentious types who turn function into fashion, but won’t say as much. They’ve probably been champing at the bit to collaborate for years, but like, what could we make?
- A piece of cloth(ing) for an iPhone. Obviously. Because for people outside the Apple bubble, they’re basically the iPhone company. Use a weaving machine. This was literally the only way to fulfill all their remits. If you asked AI to come up with a collaboration between the two, it would most likely… well let’s check.
The “iFold” Tote - A structured pleated tote bag that embodies Apple’s material minimalism and Miyake’s textile innovation.
The “AirPleats” Scarf - A sculptural pleated scarf inspired by airflow and minimal form — an homage to both the “Air” line and Miyake’s signature pleats.
The “iLine” Pouch - A small, sculptural accessory pouch or sleeve—Philosophy: “Soft engineering.”
I mean tbh some of these are more whimsical and interesting, but probably don’t hold as broad appeal, so the bag sock it is. This is actually pretty boring news now I’ve read a lot more about Issey Miyake. Potentially that’s on Apple, they spent most of their collaborative time shitting on whimsy? Maybe? Probably just the broadest, cheapest (to produce!), most marketingest thing they could excrete. It’s a bit sad really.
The pattern on the inside is weirdly a lot nicer.
I forgot to put industrial weaving machine into the LLM, and well top result is now:
1 The “Woven Loop” — Sculptural Woven Bag
Concept:
A minimalist woven shoulder bag or clutch, created entirely from a single continuous industrial weave, without seams or hardware — a textile “unibody,” echoing Apple’s aluminum unibody design.
Made using Issey Miyake’s three-dimensional weaving technology, creating form and volume directly from the loom.
Followed by a pouch and a sash… so really I have to wonder if actually this was just a lazily AI generated idea all along.
They should collab with women’s jeans manufacturers to make sure the pockets are big enough for a phone.
“It makes perfect sense” is a funny way of saying “its the word “pretentious” made of cloth with a profit margin % in the six digits by one of the worlds greediest, shittiest companies in a sea of companies that stand out for their shitty greed”.
That is what I said, but sorry I used too many words to say greed as a motive is too simplistic
Not trying to be a contrarian here but I don’t believe just the word “greed” covers 230 dollars for a phone sock.
It’s cartoonishly exaggerated greed, and the fact that most people will just shrug and go “That’s Apple!” Is part of the problem. Instead of the general populace looking at this, expressing the correct amount of disgust, and watching the shitty company burn to the ground, people celebrate and anticipate their releases.
Fucking mind boggling.
Probably like other accessories it’s the manufacturer who sets the RRP, but yeah, as usual, they’re going to be happy to get their cut.
Tim Cook has turned Apple into the company it is today through that (clearly revolting) ethos.
Oh God I feel dumber having read this. How is this not the onion?! A 3D knitted construction? Really?
I bet the $9.95 is the production cost.
Lmao prob move the decimal over 2 spots to the left
Yeah, shoes cost that much to produce. Maybe one decimal.
So, a knee-high sock with a slit on the side. For $230 US.
I’ll put it right next to my $999 monitor stand!!!
I feel like the people who buy these types of things are trying to fill a hole in their souls.
Sock jokes aside, remember police need probable cause to search your person/pockets, but not your purse/bag.
That’s not true. Bags typically require a probable cause/warrant to search. If you are arrested, it can be searched. That is the same for anything on your person though.
I can’t browse the announcement page without thinking of Borat
checks date
not April 1st
